The Rongjiang "Village Super League" is a football extravaganza that ignites the mountains of southeastern Guizhou. Its official name is the "Guizhou Rongjiang (Sanbao Dong Village) Hemei Rural Football Super League." It is not a professional competition, but a truly "down-to-earth" rural football event spontaneously organized by local villagers.
The influence of this competition extends far beyond a single county or region, attracting attention nationwide and even globally. At the opening ceremony of the 2025 "Village Super League" National Finals, the number of online viewers reached a staggering 27.35 million, while nearly 150,000 tourists flocked to the small town offline. Since its inception, the "Village Super League" has accumulated over 100 billion online views. On match days, the stadium, capable of holding over 20,000 spectators, is always packed to capacity.
Here, football is deeply integrated into daily life. The players on the field are cooks, drivers, shop owners, and farmers. During breaks in the game, the field transforms into a vibrant stage for ethnic culture, with performances of intangible cultural heritage such as Dong folk songs and Miao lusheng (a traditional Miao reed pipe instrument). This grassroots sporting event, with its pure passion and vibrant energy, has become a unique window showcasing the vitality, cultural confidence, and joy of rural China.